Management Team Steve Fife President & Chief Executive Officer
Steve is passionate about bringing affordable, science-based products to market as well as seeing companies reach their potential.
Steve Fife likes to exceed expectations. And that might be putting it mildly. Because when it comes to his career and success, he definitely exceeds ours. Steve brings over three decades and a lot of financial leadership experience to LifeVantage where he uses big-picture strategic thinking and an in-the-weeds work ethic to create a healthy financial organization by focusing on delivering our growth strategy while creating value for customers, shareholders, and employees.
Steve is passionate about bringing affordable, science-based products to market as well as seeing companies reach their potential. Before joining LifeVantage, he served as Chief Financial Officer and Chief Operating Officer at Evidera, Inc., a private equity sponsored professional services firm that provides outcomes research, market access, data analytics and epidemiology services to pharmaceutical companies. Prior to that, he worked as Chief Financial Officer for several publicly traded companies, including Active Power, Inc. and LECG. In addition, he served in several senior financial roles for Gilead Sciences, Amkor Technologies and JDS Uniphase. In other words, he’s really good at what he does. Steve is a Certified Public Accountant (inactive) in the State of California and holds a Bachelor of Science degree in Accounting from Brigham Young University.
Management Team Kristen Cunningham Chief Sales Officer
Kristen Cunningham knows sales. More importantly, she knows how to grow them with a people-first approach that builds businesses—and leaders.
Kristen Cunningham knows sales. More importantly, she knows how to grow them with a people-first approach that builds businesses—and leaders.
At LifeVantage, she works closely with consultants to launch products, amplify the field, and create a company-wide strategy. She’s also incredibly skilled at bringing leaders together, finding common ground, and then making those strategies become results-driven realities.
Kristen brings years of industry experience in business development to LifeVantage. Before her current role, she worked as Vice President of Field Development. And before her time at LifeVantage, she directed business development and sales initiatives for Shaklee Corporation and NuSkin Enterprises.
Kristen is a passionate snowboarder, skilled shopper, and dedicated referee to her three young children. She holds a bachelor’s degree from Brigham Young University.
Management Team Julie Boyster Chief Marketing Officer
Julie earned her Bachelor of Arts in journalism and mass communication from Arizona State University.
Julie Boyster joined LifeVantage as Chief Marketing Officer in January 2022. She’s a strategic, passionate marketer who believes growth is achieved when there is a laser-focus on the “why.”
“When there is clarity on why we exist as a brand and the value we deliver that no one else is capable of, priorities really come into focus,” she says. “It’s that focus that sparks the innovative products, the memorable branding, the meaningful customer experiences, and the data-driven campaigns that propel an organization forward.”
Julie has extensive experience building teams, planning strategies, and executing omnichannel marketing programs for well-known brands in the retail and direct-to-consumer spaces. In addition, she has a strong, proven background in direct sales, having led the marketing, communications, and digital teams for Plexus Worldwide. During her tenure, she helped champion the health and weight-management company through a period of hypergrowth and digital transformation.
Personally, as well as professionally, Julie strives to stay in line with her core values: gratitude, grace, and grit. She works hard, seeks out the good, and stays in balance thanks to perspective. She also says, “I believe everyone has something valuable to contribute. I work every day to seek out and celebrate these diverse strengths.”
Management Team Rob Harris Chief Technology Officer
Rob is passionate about aligning with groups of like-minded individuals around a noble cause to achieve something greater.
Rob Harris joined LifeVantage as Chief Digital Officer in January 2022. He has spent his career connecting individuals with exciting opportunities through technology, and he is passionate about how digital touchpoints can enhance those connections. He is also passionate about aligning with groups of like-minded individuals around a noble cause to achieve something greater.
Rob brings over 28 years of experience as a global technology leader, most recently serving as VP of Technology at Modere, a direct-to-consumer company, operating in the Americas, Asia-Pacific, and Europe. He led transformational infrastructure, application, information security efforts, and all technology integrations for global transactions.
Previously, he held senior executive technology positions at NuSkin International for 20 years. In that role, he led several transformational projects that significantly advanced the digital capabilities and international growth of the company from $600 million to over $2.7 billion dollars, doing business in 54 markets.
Rob loves his family and being active in the great outdoors and you can often find him biking or skiing in the mountains he loves.
Management Team Alissa Neufeld General Counsel
For Alissa, success means everyone on the team is engaged, equally yoked, and growing from each other...This brings together a lot of talented people who work to make an even bigger impact.
Alissa Neufeld loves people and it shows. Throughout her career, she’s made it a priority to get to know her clients, team, and anyone she comes in contact with. Her sunny disposition is contagious, and she makes the legal process enjoyable for everyone—which is an incredible feat in the world of law. She was drawn to LifeVantage for the energetic and talented people and is a natural fit with her bright personality and brilliant mind.
As General Counsel at LifeVantage, Alissa’s role is to help the business grow while mitigating risk appropriately. Her legal career began with a state judicial clerkship at age 19 and then followed an exciting and winding path that started as a legal secretary, turned into a Ninth Circuit clerkship after law school, dived into mergers and acquisitions at a national law firm, and culminated with in-house counsel positions that ultimately led her to the pinnacle of her career now at LifeVantage.
For Alissa, success means everyone on the team is engaged, equally yoked, and growing from each other. She works to be inclusive and encourages diversity among her teammates. This brings together a lot of talented people who work seamlessly to make an even bigger impact.
Management Team Carl Aure Chief Financial Officer
Carl has more than 15 years of finance and accounting experience in the direct-selling industry.
Carl Aure was appointed Chief Financial Officer of LifeVantage in October 2021. Carl has over 24 years of finance and accounting experience and more than 15 years in the direct-selling industry. His extensive expertise includes international expansion and operations, mergers and acquisitions, financial planning and analysis, technical accounting and SEC reporting, international tax, and treasury management.
Prior to LifeVantage, Carl was Chief Accounting Officer for New Age, Inc., a social-selling company with over 1,000 employees and operations in over 50 international markets. He joined the company in 2018 as Senior Vice President, Corporate Controller, following the acquisition of Morinda Holdings, Inc., which he joined in 2005. Preceding Morinda, Carl spent 8 years at KPMG, LLP, most recently as Senior Manager.
Carl is a Certified Public Accountant and holds a Master of Professional Accountancy from the University of Utah.
Management Team Michelle Oborn Chief People Officer
Michelle leads LifeVantage Legacy, our charitable foundation dedicated to improving the lives of one million children through programs and initiatives that make a lasting impact on future generations.
Michelle has always been passionate about putting people—with their unique needs, challenges, and opportunities—first. For a Chief People Officer, that’s an incredible talent to have, and a skill she strives to put into practice every single day.
At LifeVantage, Michelle is responsible for developing strategies, processes, and a culture that turns over 260 employees into one unified team. And by working directly with our board of directors and executive teams, she helps identify creative solutions to navigate constantly changing company needs.
Michelle also leads LifeVantage Legacy, our charitable foundation dedicated to improving the lives of one million children through programs and initiatives that make a lasting impact on future generations.
Prior to LifeVantage, Michelle worked for Zrii, where she developed an industry-leading recruitment program while managing the company’s personnel policy. She holds a degree in Political Science from the University of Utah.
